MasterCourse | Episode 2

Estimating Marketing Contribution with Mike McKinnon

In this MasterCourse, Mike runs through his dynamic approach to annual planning -- specifically, how to estimate marketings' contribution to pipeline and revenue.

Watch Mike In Action

Digging Into The Episode.

The three topics Mike covers in the course.

Estimating Marketing's Contribution
How to estimate marketing's contributions to yearly bookings
Creating a Budget with Waterfall
How to use the waterfall to arrive at a budget number
Ensuring Budget is Efficient
How to optimize the waterfall to ensure budget is being used efficiently

The Video Course.